A disturbing increase in the number of pedestrian deaths in the Washington, D.C., region is prompting public concern. In response, area officials have launched a “Street Smart” education campaign exhorting both walkers and motorists to watch out. Area jurisdictions are also stepping up law enforcement. Caution is always warranted and enforcement essential, but the only lasting way to ensure all users can travel safely is to design communities and streets that make walking and bicycling less risky and provide convenient connections. Each land use and transportation decision must consider and design for safe walking and bicycling.